Complete brand restyling and company identity creation for the international Electro-Muscular Stimulation fitness brand Wiemspro.
The project required an exhaustive rebranding process that included redesigning all the different areas of the business; the logo, the brand manual, all websites (B2B, B2C, intranet, & training portal), the app, all marketing pieces, video editing, textiles, merchandise, and overseeing photoshoots.
The project started with a comprehensive study and rebranding that ended with the creation of a new logo and the brand identity manual to create consistency and unity across all applications of the brand for the rest of the pieces.
To create a uniform brand across all points, a set of icons was created and later used in both the new iOS app and in technical manuals and user-guides shipped with the final product.
The company operated in both B2C and B2B markets, and as such, required various pieces created for promotional purposes, including company dossier, flyers, posters, press banners, facades, and numerous designs for use across social media.
A completely new website was created with a B2B approach. The complete Wiemspro System and product line are explained under a strong corporate identity with the goal of creating a very uniform brand across all contexts.
The web also includes a blog, a community space for athletes using the system, and additionally provides access to the Intranet and the Training Platform. (Details below.)
A private, user/password protected space was created especially for brand distributors to give access all key data and corporate materials needed to promote and sell the brand.
Materials included studio pictures, entire pre-made media packs, legal documents, product manuals, templates, and mock-ups for various uses.
An educational website was created in order to train and certify coaches on brand topics such as: EMS, fitness methodologies, nutrition, and use of the Wiemspro System.
An e-commerce solution was also added to allow students to purchase and enrol in training courses for the product. The website also delivers certificates when courses are completed and students successfully pass the required exams.
The EMS system is a complex process with potential health and safety risks, so of course all efforts were made to ease and facilitate the training process for company coaches and for new and potential clients.
Several manuals were designed in vector format to ensure the correct usage of the system and all components.
Two professional photoshoots were conducted to create the ideal images to represent the company, the brand, and the products.
