Creative direction for the development and release of the iOS game Tarzson (Later renamed Wildaddy).
The creative process brought the game developers and the designers in close collaboration, working to create an enjoyable, visually-driven app experience.
The project included prior sketches which were used to create the 8-Bit versions of the main characters, the enemies, and the overall visual context for the game.
The project required design of further interactive assets such as time-bars, level-up messages, instruction screens, and additional secondary characters which were added in a later release of the game.
During the development of the game, there was an active and on-going UI / UX process to ensure the most easy, enjoyable and user-friendly controls.
Workflows featuring animation guides were created and sent to developers in order to ensure visual fidelity for all characters and interactive elements.
A landing page was also created to allow the user to find all the relevant information about the game, and the studio.
The site also has a blog space where the company informs about the new releases and significant changes of the game.
Finally, several pieces of merchandise were created in support of the release of the game, as well as a landing page and various additional marketing pieces.
