NIKE x GIANTS / INTEGRAL BRAND ADAPTATION
VODAFONE GIANTS GAMING / 2020
Creative direction for the integral brand adaptation of the esports team Vodafone Giants after the incorporation of Nike as the main technical partner.
Vodafone Giants is one of the most successful European clubs on the esports scene. In 2020 Nike becomes the main technical sponsor for the team, which entails a corporate adaptation of the entire image of the club. Giants becomes the first European esports team to be sponsored by Nike.